Wild Helm Coffee Roasters Advertisements
Using the media and designs created in https://www.behance.net/gallery/132927395/Wild-Helm-Coffee-Roasters the target for this project was to design three advertisements that represented Wild Helm Coffee Roasters by staying consistent with brand values, color palette and identity. One of the three advertisements also has to demonstrate cultural diversity, awareness or a Christian worldview.
Sketches
Starting with loose sketches for the magazine and Instagram advertisements, I outlined the necessary components like coffee cups, coffee beans and juicy details.
Magazine Advertisement
Designed with a magazine layout in mind (considering magazine binding), I made this advertisement for the pure coffee drinkers. The people that do not want a lot, if any, sugar in their coffee. First, the package mockups were designed in photoshop, then the background, fancy line, and text were designed in Illustrator. Lastly, I added shadows and highlights to make the advertisement more uniform.
Instagram Advertisement
This advertisement was designed with a 1:1 Instagram friendly layout. I constructed this advertisement for the people that like a lot of sugar in their coffee. The warm brown and dark colors represent a homy and comfy atmosphere. Using a free coffee cup mockup from Freepixel, I added coffee, peppermint and chocolate to make the target audience's mouth water when they look at this advertisement.
Diversity Advertisement
This was my favorite advertisement that I designed for this project. The goal was to represent diversity within W.H.C.R. I did this by showing six different languages that each say something related to coffee. Each language was cross referenced and double checked for accuracy. The coffee cup mockup was designed in photoshop and all the visual media was designed in Illustrator with a warm color palette in mind.
