Adventure by Design
Adventure by Design is a play on how we are not meant to be static but created for a higher purpose. By design we are meant to adventure. This was my very first branding project from my high school Career Pathways class where I interned under Ernie Zielsdorf. The goal was to practice real client work by creating a brand and related media based on vague client guidelines. With basic brainstorming and a mood board I started work by sketching logo ideas.
Vectorization and Renditions
After tracing the sketches in Illustrator, I began the process of refining the design with 60+ renditions to get the design perfect. Here are the millstone designs that led to the final color results.
Clothing Logo Designs
Next, the brand needed a logo that would fit well on all types of clothing like t-shirts, sweatshirts, and hats. First starting with the trusty circle design, I added mountains and detail where necessary. Then I used free mockups to present the final clothing logo.
Business Card and Letterhead
Last but not least, Adventure by Design needed a business card and letter head to present as professional certification. With most of the media already designed, all I needed to do was adapt the designs to a business card and letterhead.
